Tesco Christmas in July is a fabulous event each year and an opportunity for the press to get excited about December in July!
Greeted by Christmas trees, snow and an awfully chill wind, Tesco’s Christmas in July event kicked off well. A warehouse recreated a series of events in the run up to and on Christmas Day, journalists swung through a series of doors and events that take place over the Christmas period; an Advent Calendar brought to life.
Tesco Christmas in July: Getting Ready
There were lots of activities and things to make, including this Igloo Cake Kit (£3.99) which is something parents can make relatively quickly with their kids. Easy on the purse, it can be cooked in the microwave and comes with cut-out characters and a snow scene. The cake is incredibly moist as it’s an oil mix, again vegetable oil being cheaper than eggs in most cases.
Christmas wouldn’t be Christmas without the usual luxury and Tesco have it in spades. From party food, generous seafood platters, British free range Bronze Turkeys, and the all-important smoked salmon.
Tesco Christmas in July: Finest
The products that are worthy of note are on lit plinths and this Finest Reveal dessert earns its place. A chocolate lover’s dream, this dark Belgian chocolate dome is flecked with gold for an impressive finish and at £12 it was an impressive price point. It then reveals something of a surprise when the hot toffee sauce hits the crisp shell dome.
This year, the traditional Christmas cake has had a makeover regarding look. I chatted with Stephanie Bacon one of the food developers for the store who talked me through this dome cake. It may look contemporary yet it has all the luxury of a traditional fruit cake. There may even be luxury truffles on the side and will cost around £20. I love coming to these shows to chat with the experts, to discover what’s new and how some of the products are still being developed right up to the wire. So much effort goes into making these events special, and the hard work paid off for Tesco this year.
Tesco Christmas in July: Fizz
No party is complete without fizz and this year their Finest pick is a DOP Valdobbiadene Brut from Treviso in Italy. A truly affordable £10. Flavours of apple, white flowers, citrus, grapefruit and a hint of honey. These bubbles, certainly for me, top Champagne any day of the week.
Tesco Christmas in July: Christmas Dinner In A Box
This year there’s Christmas Dinner in a box and for £25 there’s, you’ve guessed it, Christmas dinner for two which includes turkey, veg accompaniments, half a bottle of champagne and a Christmas Pudding.
Free From frozen desserts are pretty impressive, and the Berry Christmas Cheesecake is a steal at £4. Difficult to believe that the Chocolate Yule Cake is another bargain at £4.50.
Tesco Christmas in July: Desserts
However, I love cheese, so this finest dessert board selection caught my eye. The thing is, it’s a reinvention of the traditional cheese board. It comes ready to serve on a slate-effect board. It’s not cheese at all but desserts. It features a sweet passionfruit cheesecake, a coconut pannacotta coated with cocoa nibs, a light lemon mousse with a swirl of pistachio crumb and a white blondie studded with white chocolate and a fruit compote.
The Tesco Snowman Cake is a novelty for the kids in your life, young and old.
Plenty of inspiration and styling to help you organise your Christmas throughout the holidays.